The Primary Purpose of a Pull Strategy Is to

question 238

Multiple Choice

The primary purpose of a pull strategy is to

• A) offer rebates and discounts to retailers and wholesalers.
• B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
• C) pull the distribution network together to minimize costs and maximize profits.
• D) stimulate retailers to stock each product offered by a particular manufacturer.

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Definitions:

Reliability

The degree to which an assessment tool produces stable and consistent results over time.

Pilot Testing

Preliminary testing conducted to evaluate the feasibility, time, cost, risk, and adverse effects of a research study before implementing it on a larger scale.

Scale Construction

The process of developing a measurement tool that quantitatively assesses a range of values or attitudes.

Items

In terms of surveys or questionnaires, items refer to individual questions or statements that respondents evaluate.