The Primary Purpose of a Pull Strategy Is to

question 238

Multiple Choice

The primary purpose of a pull strategy is to

• A) offer rebates and discounts to retailers and wholesalers.
• B) stimulate consumers to ask for a product, which then encourages retailers to stock it.
• C) pull the distribution network together to minimize costs and maximize profits.
• D) stimulate retailers to stock each product offered by a particular manufacturer.

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Definitions:

Fairness and Honesty

Fairness and honesty refer to the ethical practices of being impartial, just, and truthful in personal actions and business transactions.