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Arturo Is a Salesperson for a Firm That Sells and Leases

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Arturo is a salesperson for a firm that sells and leases heavy construction equipment. This equipment is very expensive, and is highly specialized. Arturo spends a great deal of time learning about potential customers' needs, then locates exact specifications of equipment offered by all the major producers in the industry. Armed with this information, Arturo is able to identify the best equipment for each job. Arturo has completed the preapproach stage of the selling process. 


Definitions:

Static Reasoning

A cognitive understanding that things do not change, mistakenly assuming that the world is always in the same state as it is currently observed.

Preoperational Thought

Preoperational thought is a stage in Piaget's theory of cognitive development where children ages 2 to 7 have not yet developed the ability to think logically.

Zone of Proximal Development

A concept in education and cognitive psychology referring to the difference between what a learner can do without help and what they can achieve with guidance and encouragement from a skilled partner.

Scaffolding

An educational approach where a more knowledgeable person provides support and gradually removes it as the learner becomes more competent.

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