The Primary Purpose of a Push Strategy Is to

question 197

Multiple Choice

The primary purpose of a push strategy is to

• A) push products on consumers and convince them that they need the products.
• B) rush the production schedule for products and beat competitors to the market.
• C) push the product down the distribution channel to retail stores.
• D) push products away from traditional channels of distribution to save costs.

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Definitions:

Moral Standards

A set of principles that govern what is considered right and wrong behavior.

Prosocial Cultural Values

Cultural norms that promote positive and helpful behavior towards others.

Mortality

The state of being mortal or susceptible to death; often used in statistics to refer to the rate of death within a population.

Increases Helping

The phenomenon where incidents or conditions lead to a rise in actions intended to provide aid or benefit to others.