The Maryland Department of Travel and Tourism Promotes Tourism in the State

question 233

Multiple Choice

The Maryland Department of Travel and Tourism promotes tourism in the state by sending travel agents and bus tour companies information about the state's many attractions. The hope is that by stimulating interest in tour and travel agents, they will in turn encourage their customers to visit Maryland. This example represents a ________ promotional strategy.

• A) push
• B) pull
• C) sampling
• D) product placement

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