Tom and Melody Are Considering the Extensive Use of Ads

question 9

Multiple Choice

Tom and Melody are considering the extensive use of ads in fitness magazines and a direct mail campaign targeted at people who have bought other products made by Xer-Wise. Since these messages are geared directly to customers, it is clear that Tom and Melody want to implement a ________ strategy.

• A) push
• B) pull
• C) placement
• D) stretch

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Definitions:

Commercial Activity

Business activities focused on the exchange of goods or services with the intent to earn profit.

Natural Resources

Raw materials and resources naturally occurring in the environment, such as minerals, forests, and water.

National Laws

The legal regulations and statutes that are enacted and enforced by a country's government.

International Law

A body of rules and principles that govern the relations and dealings between nations.