As One of the Tools Included in a Firm's Promotion

question 141

True/False

As one of the tools included in a firm's promotion mix, public relations is intended to earn public understanding and acceptance.

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Definitions:

Legislated

The process through which laws are enacted or passed by a governing body.

Alfred North Whitehead

A British philosopher, logician, and mathematician, best known for his work in process philosophy and his development of the metaphysical theory known as process theology.

Management

The process of dealing with or controlling things or people, often within an organizational context.

Leadership

The act of guiding or influencing a group towards achieving its goals.