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Public relations departments work closely with media, avoiding the time-consuming effort of interacting with individual customers.
Superego
A component of Sigmund Freud's psychoanalytic theory of personality, which represents the ethical or moral self, holding internalized societal norms and ideals.
Ego
In psychoanalytic theory, the part of the personality responsible for dealing with reality while balancing the demands of the id and superego.
Id
In psychoanalytic theory, the part of the psyche that is the source of instinctual impulses and demands for immediate satisfaction of primitive needs.
Conscious Behavior
Actions that are undertaken with awareness and intent, as opposed to automatically or without thought.
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