The Effectiveness of Magazine Advertising Is Reduced by Its

question 147

Multiple Choice

The effectiveness of magazine advertising is reduced by its

• A) inflexibility.
• B) inability to target specific markets.
• C) brief life span.
• D) higher total cost, relative to television advertising.

---

Definitions:

AFL

The American Federation of Labor, a national federation of labor unions in the United States, focused on improved labor conditions and wages.

Management

The act of directing and controlling a group of people or an organization to achieve a goal through the use of resources efficiently and effectively.

Bargaining

The process of negotiating the terms of an agreement or transaction between parties with differing interests.

Americans

Residents or citizens of the United States of America.