Coupons, Contests, and Sampling Are Examples of Sales Promotion Activities

question 28

True/False

Coupons, contests, and sampling are examples of sales promotion activities.

---

Definitions:

Group Polarisation

The tendency of a group to make decisions that are more extreme than the initial inclination of its members.

Groupthink

A psychological phenomenon that occurs within a group of people, where the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Risky Shift

Tendency for group discussion to produce group decisions that are more risky than the mean of members’ pre-discussion opinions, but only if the pre-discussion mean already favoured risk.

Pre-Discussion

A phase prior to formal discussions where initial opinions or subjects may be informally exchanged.