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The Objective of a Push Promotional Strategy Is to Move

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The objective of a push promotional strategy is to move a product through a distribution channel by offering incentives to wholesalers and retailers to stock and sell the merchandise.


Definitions:

Writing Skills

The ability to express ideas clearly and effectively in written form.

Concrete and Specific Language

The use of clear, precise, and detailed words and phrases that help create vivid and exact images or understandings in the reader’s mind.

Evidence

A collection of facts or information indicating whether a belief or proposition is true or valid.

Concise

Expressing or covering much in few words; brief and to the point.

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