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The effectiveness of direct mail advertising suffers from
Second-Person Pronouns
Pronouns that refer directly to the reader or listener, typically "you," "your," and "yours," used to address the audience directly.
Formal Writing Style
A style of writing that follows specific conventions and is used in professional, academic, or official contexts.
Controversial Subject
A topic that generates debate and disagreement among people due to differing opinions and values.
Internal Distribution
The process of sharing information, resources, or products within an organization rather than with the public or external entities.
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