The Most Effective Sales Promotion Programs Target Customers, Rather Than

question 127

True/False

The most effective sales promotion programs target customers, rather than employees and marketing intermediaries.

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Definitions:

Criminal Act

An action or omission that constitutes an offense that may be prosecuted by the state and is punishable by law.

American Law

The body of laws and legal principles that originate from the U.S. Constitution, legislative acts, judicial precedents, and regulatory statutes in the United States.

Committed

Being fully dedicated or obligated to a task, cause, or person.

Cyber-Stalking

The use of the internet or other electronic means to stalk or harass an individual, a group, or an organization.