The Primary Purpose of a Push Strategy Is to

question 197

Multiple Choice

The primary purpose of a push strategy is to

• A) push products on consumers and convince them that they need the products.
• B) rush the production schedule for products and beat competitors to the market.
• C) push the product down the distribution channel to retail stores.
• D) push products away from traditional channels of distribution to save costs.

---

Definitions:

Recognition

Recognition in accounting refers to the formal acknowledgment of a transaction or event in the financial statements, often involving the recording of revenue or expense.

Expense

Costs incurred by a business in the process of earning revenues.

Deferral Adjusting Entry

An accounting entry made to defer revenue or expense to a future period.

Unearned Revenue

Money received by a business for services or products yet to be delivered or completed.