Tom and Melody Are Considering the Extensive Use of Ads

question 9

Multiple Choice

Tom and Melody are considering the extensive use of ads in fitness magazines and a direct mail campaign targeted at people who have bought other products made by Xer-Wise. Since these messages are geared directly to customers, it is clear that Tom and Melody want to implement a ________ strategy.

• A) push
• B) pull
• C) placement
• D) stretch