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Personal Selling in the B2B Market Represents a Relatively Inexpensive

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Personal selling in the B2B market represents a relatively inexpensive method of promoting a firm's products.

Understand the major approaches to the study of personality and their key distinctions.
Identify how personality psychologists explain individual differences and behaviors.
Recognize the relationship between personality traits and behavior in various situations.
Understand the role of intrapersonal and interpersonal processes in shaping personality.

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