Budliter Has a New Ad Campaign for Its Product

question 200

Multiple Choice

Budliter has a new ad campaign for its product. In an effort to determine whether consumers like the ad and characters it created, Budliter is monitoring __________, or online diaries for mention of their campaign.

• A) podcasts
• B) viral websites
• C) blogs
• D) Neilsen reports

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Definitions:

Falsifiability

A principle that for a theory to be considered scientific, it must be able to be proven false under potential observations or experiments.

Hypothesis

A proposed explanation made on the basis of limited evidence as a starting point for further investigation.

Manipulates

Handles or controls in a skillful manner, often with the implication of unfairness or deceit.

Single-Blind Study

An experiment in which participants do not know whether they are in an experimental or a control group.