When Developing the Promotional Campaign for a New Product, the First

question 68

True/False

When developing the promotional campaign for a new product, the first step for a firm is to identify their target market.

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Definitions:

National Brands

Products that are branded by the manufacturer and distributed nationally, as opposed to generic or store brands.

Manufacturer

A company or individual that produces finished goods from raw materials by using various tools, equipment, and processes.

CRM

Customer Relationship Management; a strategy and software that businesses use to manage interactions with customers, analyzing data to improve business relationships.

SKU

Stock Keeping Unit, a unique identifier for each distinct product and service that can be purchased.