It Is Important to Design Promotional Efforts Specifically for Individual

question 265

True/False

It is important to design promotional efforts specifically for individual countries or cultures and also with great care, at risk of the brand's not being appealing in the targeted market. For example, a Japanese company tried to use English words to name a popular drink and called it Pocari Sweat.

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Definitions:

Aggression

Behavior intended to harm or intimidate others.

Secondary Reinforcers

Stimuli that become reinforcing through their association with primary reinforcers, such as money earning value through its relation to buying food.

Primary Reinforcers

Innate reinforcing qualities like food or water, that fulfill a basic biological need for survival and do not depend on learning.

Motivating Behavior

The factors or incentives that drive an individual to act or behave in a certain way.