The Use of Promotional Tools to Persuade Wholesalers and Retailers

question 167

Multiple Choice

The use of promotional tools to persuade wholesalers and retailers to stock and sell merchandise represents a

• A) pull strategy.
• B) segmentation strategy.
• C) push strategy.
• D) product placement strategy.

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Definitions:

Letter of Recommendation

A written endorsement of a person's character and qualifications, typically from a previous employer, teacher, or professional associate, used to support applications for jobs, scholarships, or academic positions.

Customer Complaint

Refers to a formal expression of dissatisfaction or grievance from a customer about a product or service.

Company Policy

A set of guidelines and rules that dictate how various situations should be handled within a business, ensuring consistency and compliance.

Negative Response

A reply or reaction that expresses disagreement, refusal, or dissatisfaction.