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Jose is a salesperson for a firm that sells and leases heavy construction equipment. This equipment is very expensive, and is highly specialized. Jose spends a great deal of time learning about potential customers' needs, then locates exact specifications of equipment offered by all the major producers in the industry. Armed with this information, Jose is able to identify the best equipment for each job. Jose has completed the preapproach stage of the selling process.
Total Fertility Rate
The average number of children that would be born to a woman over her lifetime in a given population.
Replacement-level Fertility
The birthrate needed for a population to reproduce itself exactly from one generation to the next, excluding any changes due to migration.
Birth Rate
The number of live births per thousand people in a population per year.
Future Population
Projected numbers of individuals that will exist in the future based on current demographic trends.
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