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One fact that marketers must keep in mind is that publicity can be either positive or negative.
Instalment Payments
Payments made periodically towards the settlement of a debt or purchase price, typically including interest.
Interest
The charge for borrowing money or the compensation paid to depositors on their deposits, usually expressed as an annual percentage rate.
Unpaid Balance
The amount of money that is still owed on a loan or credit line that has not yet been paid.
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