The First Step in the Public Relations Process Is to Ensure

question 60

True/False

The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

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Definitions:

Power

The capability to control or affect how others act or how situations unfold.

Deficiency Needs

according to Maslow's hierarchy, are the basic requirements for human survival and psychological well-being, including physiological needs, safety, love/belonging, and esteem needs.

Maslow's Hierarchy

A theory in psychology proposed by Abraham Maslow, suggesting that people are motivated by five basic categories of needs: physiological, safety, love/belonging, esteem, and self-actualization, in that order.

High Achievement Motivation

A psychological trait that drives individuals to pursue and meet high standards of accomplishment.