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The First Step in the Public Relations Process Is to Ensure

question 60

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The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.


Definitions:

Interest Paid

This represents the amount paid over a period for the use of borrowed money, or the cost of borrowing.

Net New Borrowing

Refers to the total amount of new debt acquired by a company or government, minus any debt that has been repaid during the same period.

Tax Rate

The defined percentage of income from individuals or corporations allocated for taxes.

Net Income

The profit remaining after all expenses, taxes, and costs have been subtracted from total revenue.

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