When Pepsi Introduced Its SoBe Product Line During Spring Break

question 225

True/False

When Pepsi introduced its SoBe product line during spring break in Panama City, Florida and South Padre Island, Texas, it gave out free samples and provided free rides on Pepsi trucks. Pepsi was practicing event marketing.

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Definitions:

Corporate Head Office

The primary physical location where a corporation's executive management and key administrative functions are located.

Distraction

A thing that prevents someone from giving full attention to something else, often leading to a decrease in productivity or performance.

Effectiveness

The degree to which objectives are achieved and the extent to which targeted problems are solved.

Non-verbal Communication

The process of conveying a message without the use of words, including gestures, facial expressions, and body language.