Which of the Following Statements About Global Advertising Is Most

question 229

Multiple Choice

Which of the following statements about global advertising is most correct?

• A) Firms should avoid advertising in foreign markets and rely instead on other elements of their promotion mix, such as personal selling and public relations.
• B) Television is the best advertising medium for U.S. firms trying to promote their products in foreign countries.
• C) Global advertising involves developing a single promotional strategy that can be implemented worldwide.
• D) Given the lower incomes of consumers in many foreign countries, the best way to promote American goods is utilizing a low-price strategy.