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The Popularity of the Internet Enables Companies to Decrease Their

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The popularity of the Internet enables companies to decrease their emphasis on traditional promotional tools such as TV advertising.


Definitions:

Profit Margin

A financial metric that measures the percentage of revenue that exceeds the cost of goods sold, indicating the profitability of a company.

Income From Operations

Income from operations is the profit realized from a business's core operations, excluding any earnings from investments, taxes, or special items.

Invested Assets

Resources or funds committed to ventures with the expectation of earning a return, typically includes financial investments like stocks and bonds.

Investment Turnover

The ratio of net sales to average investment, measuring how effectively investments are used to generate sales.

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