Personal Selling Provides the Most Efficient Element of the Promotion

question 370

True/False

Personal selling provides the most efficient element of the promotion mix for a firm attempting to reach a large, homogeneous group of consumers.

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Definitions:

Specialty Products

Specialty products are goods or services that have unique characteristics and are significant to buyers, who therefore often spend considerable time and effort in making purchase decisions.

R&D Team

A group of specialists working on research and development tasked with innovating and creating new products or improving existing ones.