Interactive Promotion

question 21

Multiple Choice

Interactive promotion

• A) attempts to create a dialogue between buyers and sellers.
• B) transforms the approach from "working with" to "promoting to" customers.
• C) fails to build long-term relationships with customers.
• D) is an increasingly important element of the personal selling mix.

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Definitions:

Food Truck

A mobile vehicle equipped to cook, prepare, and sell food at different locations.

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A measure of the change in value or return between different investments over a specific period.

Day's Close

The final value of a stock or market index at the conclusion of a trading day.

Dell

A multinational computer technology company known for its personal computers, laptops, and related products and services.