Interactive Promotion

question 21

Multiple Choice

Interactive promotion

• A) attempts to create a dialogue between buyers and sellers.
• B) transforms the approach from "working with" to "promoting to" customers.
• C) fails to build long-term relationships with customers.
• D) is an increasingly important element of the personal selling mix.

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Definitions:

Research Hypothesis

A proposed explanation or prediction about a relationship that can be tested through study and experimentation.

Null Hypothesis

A statistical hypothesis that assumes no significant difference exists in a particular condition or feature between two or more sets of data.

Supported

The state or condition of being backed up with evidence or data, making an assertion more robust or credible.

Reject

In statistics, to conclude that there is enough evidence to discard the null hypothesis in favor of the alternative hypothesis.