Best Pick, a Home Electronics Superstore, Knows the Value of Reassuring

question 120

True/False

Best Pick, a home electronics superstore, knows the value of reassuring their current customers that they made the right choice when they decided to give Best Pick their business. Testimonials would be an effective promotional activity to confirm the purchase decisions of Best Pick's customers.

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Definitions:

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.

Closing

The process of completing a transaction or finalizing accounts at the end of an accounting period.