When Marketing to Consumers in the Global Population, It's Important

question 213

Multiple Choice

When marketing to consumers in the global population, it's important for companies to remember that promoting products

• A) is easy and profitable if they are well-known brands.
• B) can be accomplished using a global approach since consumers are more alike than most people think.
• C) is best done by using personal selling and product sampling.
• D) calls for attention to cultural differences and possible translation problems.

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Definitions:

Chauffeur

A person employed to drive a private or hired car, especially a luxury vehicle typically for someone else.

BMW

A German multinational corporation that produces luxury vehicles and motorcycles.

Sued By Principal

The action where a principal, often in a legal or business context, initiates a lawsuit against another party.

Default

The failure to fulfill a legal obligation, such as not making a payment on a loan.