The Approach Step of the Selling Process Attempts to

question 38

Multiple Choice

The approach step of the selling process attempts to

• A) qualify potential customers who are willing and able to buy.
• B) build credibility and establish rapport.
• C) close the sale.
• D) learn about potential customers and their wants and needs.

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Definitions:

Natural Logarithm

A mathematical function that calculates the time needed to reach a certain level of growth, based on the constant e (approx. 2.71828).

u(X,Y)

A utility function representing the satisfaction a consumer gets from consuming quantities of goods X and Y.

MRS

Marginal Rate of Substitution, an economic concept that describes the rate at which a consumer is willing to give up one good in exchange for another good while maintaining the same level of utility or satisfaction.

Market Basket

A selected set of goods and services used to track changes in prices and measure inflation over time, reflecting the typical consumer's spending.