A Major Responsibility of the Public Relations Department Is to

question 228

Multiple Choice

A major responsibility of the public relations department is to

• A) decide on the appropriate mix of advertising media.
• B) maintain close ties with the media, community leaders, government officials, and other stakeholders.
• C) identify appropriate markets for the firm's products, and then select the most likely customers in each market.
• D) train salespeople to interact better with their company's customers.

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Definitions:

Humanistic Perspective

A psychological approach emphasizing individual potential, self-awareness, and the importance of personal growth and understanding.

Self-fulfillment

The achievement of one's own potential or desires, resulting in personal satisfaction and happiness.

Self-awareness

An individual's recognition of their own personality, feelings, intentions, and longings.

Active Listening

A communication technique used in counseling, training, and conflict resolution, where the listener fully concentrates, understands, responds, and then remembers what is being said.