When Managing the Promotion Mix, Marketers Are Utilizing Technology to Deliver

question 378

Multiple Choice

When managing the promotion mix, marketers are utilizing technology to deliver important information directly to the customer. For example, during the spring planting season, Home Depot and Lowes added QR codes to plants. When scanned with a mobile app, customers could make better buying decisions. The bar code offered information on planting time, watering schedule, and other pertinent tips on each plant. Home Depot even ran a commercial to let its customers know how it was using technology to assist them with their spring planting decisions. Whether using new promotional methods or traditional promotional methods, Home Depot:

• A) utilized pull strategy because it directed its campaign to the stores where the products are sold.
• B) utilized push strategy because it directed its messages to consumers, permitting them to subscribe to the pick economy.
• C) utilized pull strategy because it directed its messages to consumers.
• D) utilized push strategy because it directed its messages to its stores that were already equipped with bar code technology.

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Definitions:

Detachment

The emotional state of being indifferent or disengaged from thoughts, feelings, or connections to others.

Body

The physical structure of a living organism, comprising all its biological systems and parts.

Multiple Personalities

A condition, also known as Dissociative Identity Disorder, characterized by the presence of two or more distinct personality states.

Secondary Personality

An alternate or supplementary personality that emerges distinct from an individual's primary personality, often in the context of dissociative identity disorder.