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If economic conditions were expected to be favourable,an investor would likely prefer a firm with a low degree of leverage.
Loyal Buyers
Consumers who repeatedly purchase the same brand or product, demonstrating fidelity and consistent preference over time.
Ancillary Services
Additional services or benefits provided beyond the primary product or service, often enhancing customer experience or value.
Promotional Mix
The combination of communication tools an organization uses to convey a clear, consistent, and compelling message about its brand and products.
Buyer Confidence
The degree of optimism that consumers feel about the overall state of the economy and their personal financial situation.
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