Test the Following Sequence for Randomness

question 58

Multiple Choice

Test the following sequence for randomness. You may use the following abbreviated table of critical values for runs (at = .05) .Reject the null hypothesis if the number of runs is less than or equal to the smaller value or greater than or equal to the
Larger value.

• A)Do not reject because the test value 4 is between the critical values 3 and 11
• B)Do not reject because the test value 7 is between the critical values 3 and 12
• C)Do not reject because the test value 4 is outside the critical values 3 and 11
• D)Reject because the test value 7 is between the critical values 3 and 11

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Definitions:

Marketing Analytics

The practice of measuring, managing, and analyzing marketing performance to maximize effectiveness and optimize return on investment (ROI).

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, often identified as product, price, place, and promotion.

Global Marketing

The process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations on a global scale.

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.