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In Disparate Treatment Cases

question 24

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In disparate treatment cases:


Definitions:

Public Relations

The professional maintenance of a favorable public image by a company, organization, or individual.

Mass Media

Varied forms of media technologies that are intended to reach a large audience by mass communication, including newspapers, television, and the internet.

Not Require Payment

Refers to services or goods provided without necessitating a monetary exchange from the recipient.

Personal-Selling Process

A series of steps that a salesperson follows to sell a product or service, which usually includes pre-approach, approach, presentation, handling objections, closing, and follow-up.

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