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Eric wants to start a business. He is attracted to the idea of being his own boss, and wants to get started with a minimum of expense and hassle. He is confident in his abilities, and the market he can draw from, so he is not particularly worried about financial risks. All of these factors suggest that Eric may favor starting his business as a sole proprietorship.
Interest Rate
The percentage of a sum of money charged for its use, often expressed on an annual basis.
Income
The financial benefit achieved regularly through employment or committing capital.
Utility Function
A mathematical representation in economics that assigns a value to each possible choice or bundle of goods to reflect the satisfaction or happiness a consumer derives from it.
Consumption
The application of goods and services by domestic units.
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