Zach and Mac Own an Auto Repair Business That They

question 346

Multiple Choice

Zach and Mac own an auto repair business that they operate as co-owners. Both take an active role in the management of the business, and each accepts unlimited liability. Zach and Mac operate as a __________.

• A) joint venture
• B) general partnership
• C) limited partnership
• D) cooperative

---

Definitions:

Patronage

The support or regular business given to a store, restaurant, or public establishment by customers.

Light Users

Consumers who use a product or service infrequently and in lower quantities compared to heavy users, often targeted differently in marketing strategies.

Urban College

An educational institution located in a city environment, often providing higher education opportunities with an emphasis on serving the local urban community.

Marketing Research

The process of gathering, analyzing, and interpreting data about a market, including competitors and consumers.