Sirly Recommends a Marketing Strategy Aimed at Increasing Sales Through

question 39

Multiple Choice

Sirly recommends a marketing strategy aimed at increasing sales through the development of a positive corporate image.He suggests the first step towards this goal is to identify and evaluate the firm's programs for community involvement.Sirly is calling for a ________ to be completed.

• A)strategic plan
• B)social audit
• C)socialist review
• D)corporate contribution index

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Definitions:

Geographic Clustering

The phenomenon where entities or individuals tend to group together in specific physical locations due to economic, social, or political reasons.

Trial Jury

A group of citizens selected to hear the evidence in a legal case and render a verdict based on the information presented in court.

Impeachments

The formal process by which public officials may be accused and removed from office for misconduct.

Eisenhower

Dwight D. Eisenhower, the 34th President of the United States, who led the country during a period of great economic prosperity and was a supreme commander of the Allied forces in Europe during World War II.