Setting Prices Higher Than the Competition Can Help Create an Image

question 53

True/False

Setting prices higher than the competition can help create an image of quality.

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Definitions:

Larger Request

In the context of persuasion, starting with a high-demand request that is likely to be rejected, followed by a smaller request.

Real Request

A genuine or sincere appeal or demand made by one party to another.

Social Commitment

A pledge or obligation to follow through with certain social behaviors or attitudes, often for the benefit of a group or community.

Self-Perception Theory

The theory that people sometimes infer their attitudes and attributes by observing their behavior and the situation in which it occurs.