As the Campaign Manager for a Candidate for the U

question 141

Multiple Choice

As the campaign manager for a candidate for the U.S. Senate, Pete works to learn as much as possible about potential voters. With this information, he hopes to focus the campaign on the issues most important to voters. This represents:

• A) the use of marketing by a nonprofit organization.
• B) a nonprofit application of the production era strategy.
• C) the use of public service advertising to sell a political candidate.
• D) an extension of the profit orientation to a nonprofit organization.

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Definitions:

Checkout Lane

A passage or counter in a store where customers pay for their purchases.

Institutional Markets

Markets consisting of organizations like hospitals, schools, and governments that procure goods and services to fulfill their responsibilities.

Standardized Solutions

Predetermined methods or products designed to be uniformly applied across a variety of situations or industries.

Marketers

Individuals or organizations that promote, sell, and distribute products or services to satisfy customer needs.