Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Stereotype Threat

is the risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can hinder performance in a variety of settings.

Test Performance

The act or capability of performing on examinations, often assessed to measure knowledge, skills, or aptitude.

African Ancestry

Refers to individuals whose ancestors originated from the continent of Africa, often used in discussions of genetic heritage, culture, and history.

IQ Scores

Numerical measures of a person's intelligence level, often obtained through standardized tests.