Cool People Publications Focuses Their Marketing Efforts on Reaching African

question 87

Multiple Choice

Cool People Publications focuses their marketing efforts on reaching African American teenage girls. The firm believes that they are positioned to profitably serve this group of consumers. Cool People utilizes the strategy of:

• A) narrowcasting.
• B) target marketing.
• C) primary marketing.
• D) focus group selection.

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Definitions:

Developing Products

The process of creating new products or significantly improving existing ones, which involves research, design, and development stages.

Diagonals

In geometry, straight lines connecting non-adjacent corners of a polygon or polyhedron. In finance, an options strategy combining different expiration dates and strike prices.

Verticals

Business units often structured as separate businesses within a parent company that develop products sold directly to consumers.

Managerial Accounting

The practice of analyzing and communicating financial information to managers for the pursuit of an organization's goals.