Which of the Following Would Best Benefit the Development of Niche

question 73

Multiple Choice

Which of the following would best benefit the development of niche marketing?

• A) Decline in the cost of advertising on radio and newspapers enabling firms to more efficiently reach a wide audience
• B) Supreme Court ruling that limits the market share individual firms in a market are allowed to serve
• C) Growing acceptance of free-trade agreements such as NAFTA
• D) Manufacturing improvement enabling firms to more efficiently design and produce specialized products for small groups of consumers

---

Definitions:

Satisfy A Need

Meeting the requirements or desires of a consumer through the provision of products, services, or information.

Motivation

The internal or external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Psychological Influences

Factors that affect the behavioral, emotional, or cognitive processes of an individual, influencing their perceptions, decisions, and actions in various contexts, including consumer behavior.