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Jeep Recognizes That It Has Some Customers Who Like Roomy

question 58

Multiple Choice

Jeep recognizes that it has some customers who like roomy SUVs, while others like more compact versions. It also has customers who prefer off-road, sport-type vehicles. Jeep makes several models (such as Grand Cherokee, Liberty, Patriot, Compass, and Wrangler) to satisfy the different tastes and lifestyles of its customers. Grand Cherokee customers may want traditional SUV luxury, and seldom settle for anything other than leather interiors. Liberty customers might be described as sportier, and typically women. Wrangler customer characteristics may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers, and using different characteristics to define its customers, Jeep is:

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Definitions:

Empathy

The ability to understand and share the feelings of another person from their perspective, essentially putting oneself in another's shoes.

Behavior-Therapy Technique

Therapeutic methods used to change undesirable behaviors and encourage desired ones through conditioning and other learning principles.

Feared Objects

Objects that evoke an intense fear response from individuals due to phobias or traumatic experiences.

Evidence-Based Practices

Approaches to problem-solving that integrate the best available research with clinical expertise and patient values.