Marketing Is the Activity, Set of Institutions, and Processes for Creating

question 177

True/False

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have a value for customers, clients, partners, and society at large.

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Definitions:

Information

Data that has been processed in a manner that makes it meaningful and useful to those who receive it.

People

Human beings considered collectively, often within a specific context or environment.

Cross Tabulation

A method used to analyze and display the relationship between two or more categorical variables in the form of a table.

Frequencies

Frequencies in statistics represent the number of times a particular value or category occurs within a data set.