Placing a Product in a Location Where People Will Buy

question 191

True/False

Placing a product in a location where people will buy it is part of the marketing mix.

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Definitions:

Small Businesses

Enterprises with limited employees and revenue, often privately owned and operated, playing a vital role in the economy.

Chain Organizations

Entities or businesses that operate multiple outlets under the same brand or ownership, often in different locations.

Supply Chain

The interconnected network of entities involved in the production, handling, and distribution of goods and services from raw materials to end consumers.

Logistics Manager

A professional responsible for overseeing the supply chain operations, ensuring efficient delivery of goods.