Marketing Research Usually Begins with Secondary Data Because It Is

question 43

True/False

Marketing research usually begins with secondary data because it is more accurate and more relevant than primary data.

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Definitions:

SAT Scores

Standardized test scores used in the United States for college admissions, assessing mathematical and verbal reasoning.

Race/Ethnicity

Socially constructed categories that classify individuals based on perceived physical differences, cultural practices, and ancestry.

Asian

Pertaining to or originating from the continent of Asia, or relating to the people, cultures, or languages of Asia.

Spending Money

Disposable income available for non-essential purchases after all living expenses and obligations have been met.