Using Advances in Technology to Maintain Databases of Customer Information

question 111

True/False

Using advances in technology to maintain databases of customer information is more important for firms involved in mass marketing than it is for those firms using relationship marketing.

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Definitions:

Operating Systems

An application responsible for handling both the software and hardware resources of a computer, while delivering general services to other software.

32-bit Windows

A version of Microsoft Windows operating systems designed to use 32 bits for addressing memory, suitable for processors that support the 32-bit architecture.

64-bit Windows

A version of Windows operating system designed to handle large amounts of RAM more efficiently than its 32-bit counterpart, allowing for improved performance and capabilities.

Personal License

A legal permission that allows an individual to use software, media, or content for personal, non-commercial purposes.