Firms That Have Adopted ________ Seek to Do More Than

question 94

Multiple Choice

Firms that have adopted ________ seek to do more than simply sell a product; they seek to learn as much as possible about their customers in order to satisfy them with goods and services over time.

• A) nonprofit marketing
• B) customer relationship management
• C) management by objectives
• D) the marketing mix

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Definitions:

Argument By Analogy

A form of reasoning where a comparison is made between two similar situations, suggesting that what applies to one should apply to the other.

Reasoning

The process of thinking about something in a logical and sensible way to form a conclusion or judgment.

Tennis

A racquet sport in which two or four players hit a lightweight ball back and forth across a net on a rectangular court.

Deductive Step

A part of reasoning where the conclusion is necessarily derived from the premises.