Which of the Following Terms Involves the Analysis of Markets

question 4

Multiple Choice

Which of the following terms involves the analysis of markets to identify opportunities and challenges?

• A) market analysis
• B) marketing research
• C) opportunity identification
• D) market prospecting

---

Definitions:

Absorption Costing

A method of accounting that incorporates both variable and fixed manufacturing expenses into the pricing of a product.

Operating Income

Income from a company’s everyday business operations, calculated before taxes and interest.

Absorption Costing

A costing method that includes all manufacturing costs - direct materials, direct labor, and both variable and fixed overhead - as part of the cost of a produced unit.

Unit Product Cost

The total cost, including materials, labor, and overhead, divided by the number of units produced.